Semester 1
Course #
Course Title
Hrs/Week Total Hours
ACCTCB101 Accounting 1 3.00 42.00
CRED10106 Business Success Strategies 3.00 42.00
MRKTCB158 Introduction to Marketing 3.00 42.00
OPELXXXXX General Education Elective 1 3.00 42.00
Options Group(1): Select 1
COMM11040 Communication D 4.00 56.00
COMMLL041 Communication 3.00 42.00
Options Group(2): Select 1
MATH10067 Business Mathematics 4.00 56.00
MATHMA101 Mathematics 3.00 42.00
Semester 2
Course #
Course Title
Hrs/Week Total Hours
BUSN10141 Business Reports 3.00 42.00
ECON10004 Economics 3.00 42.00
MATH10037 Business Mathematics Of Finance 3.00 42.00
MRKT10048 Strategic Case Analysis & Presentation Skills 3.00 42.00
MRKTMK351 Enhanced Marketing Principles 3.00 42.00
MRKTMK375 Consumer Behaviour 3.00 42.00
Semester 3
Course #
Course Title
Hrs/Week Total Hours
BUSNOB371 Introduction To Organizational Behaviour 3.00 42.00
MRKT10004 Direct Marketing and Sales Promotion 3.00 42.00
MRKT10047 Digital Marketing 3.00 42.00
MRKT10072 Advertising and Public Relations 3.00 42.00
MRKT10073 Relationship Selling 3.00 42.00
MRKT10085 Advanced Strategic Marketing Planning 6.00 84.00
OPELXXXXZ General Education Elective 2 3.00 42.00
Semester 4
Course #
Course Title
Hrs/Week Total Hours
BUSN10143 Business Applications with Excel 3.00 42.00
MRKT10050 Retail Strategies 3.00 42.00
MRKT10051 Marketing Research: Analysis & Insight 5.00 70.00
MRKT10074 Marketing Consultancy Practice A 6.00 84.00
MRKT10075 Social Media Marketing 3.00 42.00
MRKTMK353 Global Marketing 3.00 42.00