Semester 1
Course #
Course Title
Hrs/Week Total Hours
ACCTCB101 Accounting 1 3.00 42.00
COMM11000 Essential Communication Skills 4.00 56.00
CRED10106 Business Success Strategies 3.00 42.00
MRKTCB158 Introduction to Marketing 3.00 42.00
OPELXXXXX General Education Elective 1 3.00 42.00
Options Group(1): Select 1
MATH10083 Basic Math Review and Business Math 4.00 56.00
MATH10084 Mathematics for Business 3.00 42.00
Semester 2
Course #
Course Title
Hrs/Week Total Hours
BUSN10141 Business Reports 3.00 42.00
BUSNOB371 Introduction To Organizational Behaviour 3.00 42.00
ECON10004 Economics 3.00 42.00
MRKT10093 Case Analysis and Presentation Best Practices 4.00 56.00
MRKTMK351 Enhanced Marketing Principles 3.00 42.00
MRKTMK375 Consumer Behaviour 3.00 42.00
Semester 3
Course #
Course Title
Hrs/Week Total Hours
MRKT10004 Direct Marketing and Sales Promotion 3.00 42.00
MRKT10047 Digital Marketing 3.00 42.00
MRKT10072 Advertising and Public Relations 3.00 42.00
MRKT10085 Advanced Strategic Marketing Planning 6.00 84.00
MRKT10094 Sales Strategies and CRM Applications 4.00 56.00
OPELXXXXZ General Education Elective 2 3.00 42.00
Semester 4
Course #
Course Title
Hrs/Week Total Hours
BUSN10143 Business Applications with Excel 3.00 42.00
MRKT10051 Marketing Research: Analysis & Insight 5.00 70.00
MRKT10074 Marketing Consultancy Practice A 6.00 84.00
MRKT10092 Content Marketing and Social Media Strategies 4.00 56.00
MRKT10095 Small Business Management for Marketers 3.00 42.00
MRKTMK353 Global Marketing 3.00 42.00