| Semester 1 |
Course #
|
Course Title
|
Hrs/Week |
Total Hours |
| ACCTCB101 |
Accounting 1 |
3.00 |
42.00 |
| COMM11000 |
Essential Communication Skills |
4.00 |
56.00 |
| CRED10106 |
Business Success Strategies |
3.00 |
42.00 |
| MRKTCB158 |
Introduction to Marketing |
3.00 |
42.00 |
| OPELXXXXX |
General Education Elective 1 |
3.00 |
42.00 |
| Options Group(1): Select 1 |
| MATH10083 |
Basic Math Review and Business Math |
4.00 |
56.00 |
| MATH10084 |
Mathematics for Business |
3.00 |
42.00 |
| Semester 2 |
Course #
|
Course Title
|
Hrs/Week |
Total Hours |
| BUSN10141 |
Business Reports |
3.00 |
42.00 |
| BUSNOB371 |
Introduction To Organizational Behaviour |
3.00 |
42.00 |
| ECON10004 |
Economics |
3.00 |
42.00 |
| MRKT10093 |
Case Analysis and Presentation Best Practices |
4.00 |
56.00 |
| MRKTMK351 |
Enhanced Marketing Principles |
3.00 |
42.00 |
| MRKTMK375 |
Consumer Behaviour |
3.00 |
42.00 |
| Semester 3 |
Course #
|
Course Title
|
Hrs/Week |
Total Hours |
| MRKT10004 |
Direct Marketing and Sales Promotion |
3.00 |
42.00 |
| MRKT10047 |
Digital Marketing |
3.00 |
42.00 |
| MRKT10072 |
Advertising and Public Relations |
3.00 |
42.00 |
| MRKT10085 |
Advanced Strategic Marketing Planning |
6.00 |
84.00 |
| MRKT10094 |
Sales Strategies and CRM Applications |
4.00 |
56.00 |
| OPELXXXXZ |
General Education Elective 2 |
3.00 |
42.00 |
| Semester 4 |
Course #
|
Course Title
|
Hrs/Week |
Total Hours |
| BUSN10143 |
Business Applications with Excel |
3.00 |
42.00 |
| MRKT10051 |
Marketing Research: Analysis & Insight |
5.00 |
70.00 |
| MRKT10074 |
Marketing Consultancy Practice A |
6.00 |
84.00 |
| MRKT10092 |
Content Marketing and Social Media Strategies |
4.00 |
56.00 |
| MRKT10095 |
Small Business Management for Marketers |
3.00 |
42.00 |
| MRKTMK353 |
Global Marketing |
3.00 |
42.00 |
| Semester 5 |
Course #
|
Course Title
|
Hrs/Week |
Total Hours |
| INFO10229 |
Adobe Suite for Business Practice |
5.00 |
70.00 |
| MRKT10078 |
Project Management Experiential Learning |
6.00 |
84.00 |
| MRKT10079 |
Marketing Metrics and Spreadsheet Applications |
4.00 |
56.00 |
| STAT10006 |
Introductory Business Statistics |
3.00 |
42.00 |
| Semester 6 |
Course #
|
Course Title
|
Hrs/Week |
Total Hours |
| GRAP10206 |
Web and Graphic Design |
4.00 |
56.00 |
| MRKT10077 |
Corporate Ethics, Sustainability and Marketing Governance |
4.00 |
56.00 |
| MRKT10080 |
Marketing Careers |
4.00 |
56.00 |
| MRKT10081 |
Business to Business Marketing |
3.00 |
42.00 |
| MRKT10082 |
Marketing Consultancy Practice B, Start-Up Marketing Plans |
7.00 |
98.00 |
| Semester XX |
| Options (For co-op program): |
| WORKMK881 |
Work Experience 1 |
35.00 |
| WORKMK882 |
Work Experience 2 |
35.00 |
| WORK10632 |
Work Experience 3 - Marketing |
35.00 |