Semester 1 |
Course #
|
Course Title
|
Hrs/Week |
Total Hours |
ACCTCB101 |
Accounting 1 |
3.00 |
42.00 |
COMM11000 |
Essential Communication Skills |
4.00 |
56.00 |
CRED10106 |
Business Success Strategies |
3.00 |
42.00 |
MATH10083 |
Basic Math Review and Business Math |
4.00 |
56.00 |
MRKTCB158 |
Introduction to Marketing |
3.00 |
42.00 |
OPELXXXXX |
General Education Elective 1 |
3.00 |
42.00 |
Semester 2 |
Course #
|
Course Title
|
Hrs/Week |
Total Hours |
BUSN10141 |
Business Reports |
3.00 |
42.00 |
BUSNOB371 |
Introduction To Organizational Behaviour |
3.00 |
42.00 |
ECON10004 |
Economics |
3.00 |
42.00 |
MRKT10093 |
Case Analysis and Presentation Best Practices |
4.00 |
56.00 |
MRKTMK351 |
Enhanced Marketing Principles |
3.00 |
42.00 |
MRKTMK375 |
Consumer Behaviour |
3.00 |
42.00 |
Semester 3 |
Course #
|
Course Title
|
Hrs/Week |
Total Hours |
MRKT10004 |
Direct Marketing and Sales Promotion |
3.00 |
42.00 |
MRKT10047 |
Digital Marketing |
3.00 |
42.00 |
MRKT10072 |
Advertising and Public Relations |
3.00 |
42.00 |
MRKT10085 |
Advanced Strategic Marketing Planning |
6.00 |
84.00 |
MRKT10094 |
Sales Strategies and CRM Applications |
4.00 |
56.00 |
OPELXXXXZ |
General Education Elective 2 |
3.00 |
42.00 |
Semester 4 |
Course #
|
Course Title
|
Hrs/Week |
Total Hours |
BUSN10143 |
Business Applications with Excel |
3.00 |
42.00 |
MRKT10051 |
Marketing Research: Analysis & Insight |
5.00 |
70.00 |
MRKT10074 |
Marketing Consultancy Practice A |
6.00 |
84.00 |
MRKT10092 |
Content Marketing and Social Media Strategies |
4.00 |
56.00 |
MRKT10095 |
Small Business Management for Marketers |
3.00 |
42.00 |
MRKTMK353 |
Global Marketing |
3.00 |
42.00 |
Semester 5 |
Course #
|
Course Title
|
Hrs/Week |
Total Hours |
INFO10229 |
Adobe Suite for Business Practice |
5.00 |
70.00 |
MRKT10078 |
Project Management Experiential Learning |
6.00 |
84.00 |
MRKT10079 |
Marketing Metrics and Spreadsheet Applications |
4.00 |
56.00 |
STAT10006 |
Introductory Business Statistics |
3.00 |
42.00 |
Semester 6 |
Course #
|
Course Title
|
Hrs/Week |
Total Hours |
GRAP10206 |
Web and Graphic Design |
4.00 |
56.00 |
MRKT10077 |
Corporate Ethics, Sustainability and Marketing Governance |
4.00 |
56.00 |
MRKT10080 |
Marketing Careers |
4.00 |
56.00 |
MRKT10081 |
Business to Business Marketing |
3.00 |
42.00 |
MRKT10082 |
Marketing Consultancy Practice B, Start-Up Marketing Plans |
7.00 |
98.00 |
Semester XX |
Options (For co-op program): |
WORKMK881 |
Work Experience 1 |
35.00 |
WORKMK882 |
Work Experience 2 |
35.00 |
WORK10632 |
Work Experience 3 - Marketing |
35.00 |