Semester 1
Course #
Course Title
Hrs/Week Total Hours
ADVR10006 Art Direction 1 2.00 28.00
ADVR10009 Advertising Applications 3.00 42.00
ADVR10010 Advertising Concepts 2.00 28.00
ADVR10065 Traditional Copy 3.00 42.00
ADVR10071 Media 1 3.00 42.00
ADVR10081 Account and Project Management 4.00 56.00
Options Group(1): Select 1
COMM11040 Communication D 4.00 56.00
COMMLL041 Communication 3.00 42.00
Semester 2
Course #
Course Title
Hrs/Week Total Hours
ADVR10050 Art Direction 2 2.00 28.00
ADVR10064 Foundations in Marketing 3.00 42.00
COMMLL122 Researching and Reporting-Lgs 3.00 42.00
CRED10060 Advertising Roles 2.00 28.00
INFO10052 Graphic Applications 2.00 28.00
MCOM10125 Interactive Copy 2.00 28.00
MCOMAD135 Media 2 4.00 56.00
Semester 3
Course #
Course Title
Hrs/Week Total Hours
ADVR10067 Strategic Planning 3.00 42.00
ADVR10082 PR / Business Writing 2.00 28.00
LAWS10094 Principles of Advertising Law and Ethics 2.00 28.00
OPELXXXXX General Education Elective 1 3.00 42.00
Options Group(1): Select 3
ADVR10012 Art Direction Process 2.00 28.00
ADVR10013 Copywriting Process 2.00 28.00
ADVR10068 Broadcast Planning and Analytics 2.00 28.00
ADVR10083 Typography 2.00 28.00
PLAN10013 Print Planning & Buying 2.00 28.00
RSCH10008 Consumer Research 3.00 42.00
Semester 4
Course #
Course Title
Hrs/Week Total Hours
ADVR10084 Agency Process and Creative Presentations 5.00 70.00
ADVR10085 Campaign 4.00 56.00
OPELXXXXZ General Education Elective 2 3.00 42.00
Options Group(1): Select 2
ADVR10017 Interactive and Social Media 3.00 42.00
ADVR10019 Broadcast Buying 3.00 42.00
ADVR10086 Photography 3.00 42.00
ADVR10087 UX / UI 3.00 42.00
Semester 5
Course #
Course Title
Hrs/Week Total Hours
ADVR10055 Agency Experience 1 10.00 140.00
ADVR10069 Community Management 2.00 28.00
CRED10062 Career Readiness 2.00 28.00
Options Group(1): Select 2
ADVR10066 Marketing for Advertising 2.00 28.00
CRED10077 Traditional Portfolio 2.00 28.00
CRED10078 Interactive Portfolio 2.00 28.00
RSCH10003 Media Metrics 2.00 28.00
Semester 6
Course #
Course Title
Hrs/Week Total Hours
ADVR10060 Agency Experience 2 10.00 70.00
ADVR10070 Mobile Media 2.00 14.00
ADVR10079 Finding Balance 2.00 14.00
WORKAD999 Field Placement (Advertising) 35.00 245.00
Options Group(1): Select 2
ADVR10062 Media Review 2.00 14.00
ADVR10080 Portfolios for Business 2.00 14.00
CRED10063 Portfolio Presentation 2.00 14.00
CRED10064 Interactive Production 2.00 14.00