| Semester 1 |
Course #
|
Course Title
|
Hrs/Week |
Total Hours |
| ADVR10006 |
Art Direction 1 |
2.00 |
28.00 |
| ADVR10009 |
Advertising Applications |
3.00 |
42.00 |
| ADVR10010 |
Advertising Concepts |
2.00 |
28.00 |
| ADVR10065 |
Traditional Copy |
3.00 |
42.00 |
| ADVR10071 |
Media 1 |
3.00 |
42.00 |
| ADVR10081 |
Account and Project Management |
4.00 |
56.00 |
| COMM11000 |
Essential Communication Skills |
4.00 |
56.00 |
| Semester 2 |
Course #
|
Course Title
|
Hrs/Week |
Total Hours |
| ADVR10050 |
Art Direction 2 |
2.00 |
28.00 |
| ADVR10064 |
Foundations in Marketing |
3.00 |
42.00 |
| COMMLL122 |
Researching and Reporting-Lgs |
3.00 |
42.00 |
| CRED10060 |
Advertising Roles |
2.00 |
28.00 |
| INFO10052 |
Graphic Applications |
2.00 |
28.00 |
| MCOM10125 |
Interactive Copy |
2.00 |
28.00 |
| MCOMAD135 |
Media 2 |
4.00 |
56.00 |
| Semester 3 |
Course #
|
Course Title
|
Hrs/Week |
Total Hours |
| ADVR10067 |
Strategic Planning |
3.00 |
42.00 |
| ADVR10082 |
PR / Business Writing |
2.00 |
28.00 |
| LAWS10094 |
Principles of Advertising Law and Ethics |
2.00 |
28.00 |
| OPELXXXXX |
General Education Elective 1 |
3.00 |
42.00 |
| Options Group(1): Select 3 |
| ADVR10012 |
Art Direction Process |
2.00 |
28.00 |
| ADVR10013 |
Copywriting Process |
2.00 |
28.00 |
| ADVR10068 |
Broadcast Planning and Analytics |
2.00 |
28.00 |
| ADVR10083 |
Typography |
3.00 |
42.00 |
| PLAN10013 |
Print Planning & Buying |
2.00 |
28.00 |
| RSCH10008 |
Consumer Research |
3.00 |
42.00 |
| Semester 4 |
Course #
|
Course Title
|
Hrs/Week |
Total Hours |
| ADVR10084 |
Agency Process and Creative Presentations |
5.00 |
70.00 |
| ADVR10085 |
Campaign |
4.00 |
56.00 |
| OPELXXXXZ |
General Education Elective 2 |
3.00 |
42.00 |
| Options Group(1): Select 2 |
| ADVR10017 |
Interactive and Social Media |
3.00 |
42.00 |
| ADVR10019 |
Broadcast Buying |
3.00 |
42.00 |
| ADVR10086 |
Photography |
3.00 |
42.00 |
| ADVR10087 |
UX / UI |
3.00 |
42.00 |
| Semester 5 |
Course #
|
Course Title
|
Hrs/Week |
Total Hours |
| ADVR10055 |
Agency Experience 1 |
10.00 |
140.00 |
| ADVR10069 |
Community Management |
2.00 |
28.00 |
| CRED10062 |
Career Readiness |
2.00 |
28.00 |
| Options Group(1): Select 2 |
| ADVR10066 |
Marketing for Advertising |
2.00 |
28.00 |
| CRED10077 |
Traditional Portfolio |
2.00 |
28.00 |
| CRED10078 |
Interactive Portfolio |
2.00 |
28.00 |
| RSCH10003 |
Media Metrics |
2.00 |
28.00 |
| Semester 6 |
Course #
|
Course Title
|
Hrs/Week |
Total Hours |
| ADVR10060 |
Agency Experience 2 |
10.00 |
70.00 |
| ADVR10070 |
Mobile Media |
2.00 |
14.00 |
| ADVR10079 |
Finding Balance |
2.00 |
14.00 |
| WORKAD999 |
Field Placement (Advertising) |
35.00 |
245.00 |
| Options Group(1): Select 2 |
| ADVR10062 |
Media Review |
2.00 |
14.00 |
| ADVR10080 |
Portfolios for Business |
2.00 |
14.00 |
| CRED10063 |
Portfolio Presentation |
2.00 |
14.00 |
| CRED10064 |
Interactive Production |
2.00 |
14.00 |