Semester 1 |
Course #
|
Course Title
|
Hrs/Week |
Total Hours |
ADVR10006 |
Art Direction 1 |
2.00 |
28.00 |
ADVR10009 |
Advertising Applications |
3.00 |
42.00 |
ADVR10010 |
Advertising Concepts |
2.00 |
28.00 |
ADVR10065 |
Traditional Copy |
3.00 |
42.00 |
ADVR10071 |
Media 1 |
3.00 |
42.00 |
ADVR10081 |
Account and Project Management |
4.00 |
56.00 |
COMM11000 |
Essential Communication Skills |
4.00 |
56.00 |
Semester 2 |
Course #
|
Course Title
|
Hrs/Week |
Total Hours |
ADVR10050 |
Art Direction 2 |
2.00 |
28.00 |
ADVR10064 |
Foundations in Marketing |
3.00 |
42.00 |
COMMLL122 |
Researching and Reporting-Lgs |
3.00 |
42.00 |
CRED10060 |
Advertising Roles |
2.00 |
28.00 |
INFO10052 |
Graphic Applications |
2.00 |
28.00 |
MCOM10125 |
Interactive Copy |
2.00 |
28.00 |
MCOMAD135 |
Media 2 |
4.00 |
56.00 |
Semester 3 |
Course #
|
Course Title
|
Hrs/Week |
Total Hours |
ADVR10067 |
Strategic Planning |
3.00 |
42.00 |
ADVR10082 |
PR / Business Writing |
2.00 |
28.00 |
LAWS10094 |
Principles of Advertising Law and Ethics |
2.00 |
28.00 |
OPELXXXXX |
General Education Elective 1 |
3.00 |
42.00 |
Options Group(1): Select 3 |
ADVR10012 |
Art Direction Process |
2.00 |
28.00 |
ADVR10013 |
Copywriting Process |
2.00 |
28.00 |
ADVR10068 |
Broadcast Planning and Analytics |
2.00 |
28.00 |
ADVR10083 |
Typography |
3.00 |
42.00 |
PLAN10013 |
Print Planning & Buying |
2.00 |
28.00 |
RSCH10008 |
Consumer Research |
3.00 |
42.00 |
Semester 4 |
Course #
|
Course Title
|
Hrs/Week |
Total Hours |
ADVR10084 |
Agency Process and Creative Presentations |
5.00 |
70.00 |
ADVR10085 |
Campaign |
4.00 |
56.00 |
OPELXXXXZ |
General Education Elective 2 |
3.00 |
42.00 |
Options Group(1): Select 2 |
ADVR10017 |
Interactive and Social Media |
3.00 |
42.00 |
ADVR10019 |
Broadcast Buying |
3.00 |
42.00 |
ADVR10086 |
Photography |
3.00 |
42.00 |
ADVR10087 |
UX / UI |
3.00 |
42.00 |
Semester 5 |
Course #
|
Course Title
|
Hrs/Week |
Total Hours |
ADVR10055 |
Agency Experience 1 |
10.00 |
140.00 |
ADVR10069 |
Community Management |
2.00 |
28.00 |
CRED10062 |
Career Readiness |
2.00 |
28.00 |
Options Group(1): Select 2 |
ADVR10066 |
Marketing for Advertising |
2.00 |
28.00 |
CRED10077 |
Traditional Portfolio |
2.00 |
28.00 |
CRED10078 |
Interactive Portfolio |
2.00 |
28.00 |
RSCH10003 |
Media Metrics |
2.00 |
28.00 |
Semester 6 |
Course #
|
Course Title
|
Hrs/Week |
Total Hours |
ADVR10060 |
Agency Experience 2 |
10.00 |
70.00 |
ADVR10070 |
Mobile Media |
2.00 |
14.00 |
ADVR10079 |
Finding Balance |
2.00 |
14.00 |
WORKAD999 |
Field Placement (Advertising) |
35.00 |
245.00 |
Options Group(1): Select 2 |
ADVR10062 |
Media Review |
2.00 |
14.00 |
ADVR10080 |
Portfolios for Business |
2.00 |
14.00 |
CRED10063 |
Portfolio Presentation |
2.00 |
14.00 |
CRED10064 |
Interactive Production |
2.00 |
14.00 |